The internet is probably the most competitive business platform ever created. To keep pace with the constantly changing nature of the environment, your online marketing needs to do more than simply attract visitors to your site. You need to know what happens when people visit your site, so you can encourage them to stay and create a conversion (whether a sale or an inquiry) and encourage more people to do the same.
Website Analytics reporting helps us to Understand and optimize behavior via enterprise technology
Reporting should be a key part of your digital strategy. It illuminates where your site and campaigns are and are not performing, so action can be taken. This can be across website usage, social media, email campaigns, display advertising, and affiliate marketing.
Following this audit, We provide regular reports to clients to uncover key learnings. This vital information can subsequently be fed into your ongoing strategy to optimize performance.
Clients will find Google’s Multi-channel funnel conversion analysis invaluable. This tool tracks all paths that contributed to a conversion, which illustrates all interactions a consumer has with your brand. This powerful feature means that clients can use this information to map a user journey which can then be fed into your digital strategy to maximize ROI.
Some website analytics solutions are
Google Analytics
Google Analytics offers an easy and free way to track and analyze visitors on your website. You could have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don’t know anything about them. With its robust web analytics and reporting tools, Google Analytics can help you make the most out of visitors and potentially turn them into customers.
Conversion Rate Optimization (CRO)
CRO (Conversion Rate Optimisation) is the process of continually tracking your visitors and turning this data into good business decisions.
Google Tag Manager
Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders.
Google Data Studio
Google Data Studio is a free data visualization and reporting tool that syncs multiple data sources into one platform. It enables users to turn their data into customizable reports and interactive dashboards that are easy to schedule, read and share.
Google My Business
Google My Business is a free tool that is created by Google to assist businesses in managing the way they appear on Google Maps and Google search results. By using Google My Business, you can even assert your free business listing on search engines like Google. Also, you can fill in additional information like your business hours, photos, contact information, and everything else.
Most importantly, the information that you show to the customers should be true and accurate because that will ultimately lead to the success of your business. When you create a google my business account add information like your location, contact information, pictures, opening hours, and others so that people can reach out to you.