Social Media Optimisation, also known as Social Marketing Optimisation or SMO is becoming increasingly important as the internet matures. The sheer popularity of social networking websites such as Twitter, Instagram, Facebook, and Linkedin together with numerous other social media sites such as YouTube, Technorati and Squidoo and bookmarking sites such as Digg are far too powerful to ignore.
Social Media Optimisation is therefore the process undertaken to capitalize on the huge traffic social networking websites can bring, thus increasing online sales and brand awareness.
Social Media is becoming such a huge part of search engine optimization as it helps to get the content out there on the internet to attract users to the website. As SEO gets bigger and bigger there are more affecting factors coming into the process, it’s important to keep up and make sure that your website checks as many boxes as possible, SMO is another box in that checklist.
Social media optimization strategies can be similar to those you use for SEO or search engine optimization. It’s all about making sure that your social profiles are fit for purpose! Do you tell stories that people can connect with? Are you using the right hashtags and posting plenty of images? You might need help from an SMO services agency if you’re unsure of where to start.
Fact: Did you know that Facebook receives more impressions per day than Google does!