Blog

 

 

The use of social media sites evolved into much more than a place to catch up with old friends. Many businesses now use social networking sites as a form of advertisement and promotion. One of the advantages of using social media sites is the ability to share information quickly, inexpensively and to a mass of people all at once. However, just establishing a social media account and placing your ads online does not result in success. Understanding the mentality of consumers can help you create content that converts to sales.

Establish Relationships

Although more companies use social media accounts as a means of advertising and promoting their business, people still value social media accounts for their ability to create relationships. Avoid using your social media account to post your advertisements without adding anything else in way of conversation. Establish relationships with your followers and participate in two-sided conversations. Establishing a strong customer base is about building trust, and you must converse with your online followers to build that trust.

Post Regularly

Advertising your business on your social media accounts sporadically won’t garner you much success. Some customers need to see the same or similar advertisements several times before it clicks in their mind to investigate. However, you should also limit your post to avoid overwhelming your customers. According to Jefferson Graham of Forbes, you should limit your advertisements to three to five times a day.

Write Great Content

Post content that is engaging and exciting for consumers. When you create great content on your social media accounts, customers want to share the content with their peers. Share worthy content increases exposure to your business because of the power of word-of-mouth advertising. Once you establish a reputation for sharing great content, customers will continue to look for your post and products in the future.

Avoid Forcing Customers

When advertising your business through social media sites, avoid posting forceful content that simply talks at your followers and not with them. Forceful content appears to customers as a sales pitch for their money, which causes many customers to automatically shut it out without even considering your product or service. Give a little detail about your product or service, and not just the price and website to buy your items. Your content should provide incentives that cause customers to feel like they are missing out on a good deal by not buying what you’re offering.

Consistency

To help build your brand, all of your social marketing accounts should post the same messages. For example, if your company keeps a blog, you can integrate information from your blog to your social media accounts though social media applications. Keeping your accounts consistent prevents you from sending mixed messages or posting inaccurate advertisements. For example, if you post different prices for the same product on your different social media accounts, you may cause confusion among customers or need to honor a lower price that you posted by mistake to keep customers satisfied.